Topic 8 - Social CRM

 

CRM

 

 

   Customer Relationship Management (Customer Relationship Management, CRM), the first country to develop Customer Relationship Management (CRM) is the United States, the concept of the original by Gartner Group, at the beginning of 1980 there is the so-called "Contact Management" (Contact Management), which collects customers Contact the company all the information, by the year 1990 has evolved into a including the call center support for data analysis of Customer care, Customer care). Recently began to popular in the enterprise electronic commerce.

 

  Online for a long time, CRM customer relationship management system for salesman is a very good tool to manage customers, with the help of the online CRM, the salesperson can better sales activities with the customers and follow up.



Customer relationship management (CRM) has three meanings:

(1) embodied in the new state enterprise management guiding ideology and concept;

(2) is the innovation of enterprise management mode and operation mechanism;

(3) is the enterprise management of information technology, management methods and application of the software and hardware system integration solutions.

references:

http://wiki.mbalib.com/wiki/%E5%AE%A2%E6%88%B7%E5%85%B3%E7%B3%BB%E7%AE%A1%E7%90%86