Topic 8 - Social CRM

 

CRM

 

 

   Customer Relationship Management (Customer Relationship Management, CRM), the first country to develop Customer Relationship Management (CRM) is the United States, the concept of the original by Gartner Group, at the beginning of 1980 there is the so-called "Contact Management" (Contact Management), which collects customers Contact the company all the information, by the year 1990 has evolved into a including the call center support for data analysis of Customer care, Customer care). Recently began to popular in the enterprise electronic commerce.

 

  Online for a long time, CRM customer relationship management system for salesman is a very good tool to manage customers, with the help of the online CRM, the salesperson can better sales activities with the customers and follow up.



Customer relationship management (CRM) has three meanings:

(1) embodied in the new state enterprise management guiding ideology and concept;

(2) is the innovation of enterprise management mode and operation mechanism;

(3) is the enterprise management of information technology, management methods and application of the software and hardware system integration solutions.

references:

http://wiki.mbalib.com/wiki/%E5%AE%A2%E6%88%B7%E5%85%B3%E7%B3%BB%E7%AE%A1%E7%90%86

Topic 5 - Key Platforms/ Key Social Media Platforms

Key Social Media Platforms

 

There are many social media platforms that organizations can use.  For example:
  * Facebook --social networking
   One of the most popular social media platform in the world. It's the top 1 social media platform being used in Australia.

  * Micro-blogging: Twitter
    The Twitter platform is used by 94% of marketers. Total visits in May 2009 were 134 million ; with 32 million unique visitors in April 2009. What's more, the answers question in short sentences of 140 characters or less.

  * Blogs 
    Currently there are 12,9 million active blogs with more than 5 billion readers.

  * Linkedin
   Linkedin is a kind of professional social media platform. So far, it is far more than just  50 million professionals to exchange the information and business networking.

  * RSS
   allow people to subscribe the websites or blog that they like. It's time-saving for reader to search the information online and easy to follow and update the staff that they like.

  * Youtube - vedio sharing
   For many organization, youtube still is an underutilized resource.

  * Flickr - photo sharing.
  People can put the favourite phone online.

  * Social Bookmarking
  Sovial Bookmarking allow users to save or tag or manage or share the web pages that they like.

  * Podcasts
 Podcasts usually is digital audio or video, which is released regularlly and made available for download by means of web syndication.

  * Chatrooms
  Build the network yourself that you would like to share something with others.




Reference:

D. Walsh. April 2, 2012. Six Key Social Playform For Busy Professionals. Retried from:  http://deswalsh.com/2012/04/02/six-key-social-platforms-for-busy-professionals/

Virtual Project Consulting. 2013. Retried from: http://www.virtualprojectconsulting.com/11-key-social-media-tools/


 
 

Topic 6 - Nurturing a Social community to build deeper relationships

 

 

Bellah, Madsen, Sullivan, Swidler and Tipton (1985), in their book Habits of the Heart, define community as follows:
A community is a group of people who are socially interdependent, who participate together in discussion and decision making, and who share certain practices that both define the community and are nurtured by it. Such a community is not quickly formed. It almost aways has a history and so is also a community of memory, defined in part by its past and its memory of the past. (p.333)

There are plenty of social media tool in today's society. In some words, these tools are somewhat of exceptions. But How Social Media Might Improve Personal Relationships ?

"Now that’s not to say that I think social media is killing personal relationships really. The only ones who can do that are ourselves if we slack off and stop making a decent effort just because social media is “easier.” In fact, I do think social media can do positive things in helping to build relationships — especially new ones.
Most importantly, I think social media tools have the ability to serve as a stepping stone to deeper and more personal relationships with those we want to build them with. For example, I’d known a particular freelance writing colleague for a while. And I knew she lived just a few towns over. We got to know each other mostly through blogs, but also kept in touch occasionally through Twitter. Because of that, we later met in person a couple of times. And at that point we really took the time to get to know each other better on a more personal level — discussing family, local shops, and such rather than solely work. In that case I like to think of social media as a sort of extended introduction."


Conclusion:

  In my opinion, we had to admit that social media indeed decrease the time people talking to each other face to face. But we also have to admit that people communicate to each other more than before through the social media.


References:
http://socialimplications.com/is-social-media-killing-personal-relationships/

Topic 4 - Social Media Strategy Planning/ do you have--a social media plan??

Do you have any social media plan?
How long does the plan costs you to make?
How do you plan?
What should you think when you making the social media plan??


Before you do make the social media plan, you need to have:
_Goals
_Objectives
_Strategies
_Tactics
Above we can call: OGST.

There are four parts of social media plan:
*Listen.
 ---locate consumers
 ---assess their social activities
 ---look for small, focused audiences;

*Plan.
 ---define business objectives
 ---how can your brand's strengths be extended online?

*Strategy
 ---how and where will you do it?
 ---how will relationships with consumer's change?
 ---who will be leading this effort?

*Tools
 ---decide what social tools you will use.
 ---how will you monitor activities and measure success?

Whether you are a small business or a large corporation, having a social media presence is imperative, not just to help drive traffic to your site, but to help you engage your customers, as well.

The top social media sites that business owners should have presence in include:

1. Facebook
2. Twitter
3. Tumbler
4. Pinterest
5. YouTube
6. Foursquare
7. LinkedIn
8. Instagram
9. Google+
10. Digg

Reference:
http://www.sleeplessmedia.com/blog/managing-your-social-media-marketing-strategy-and-the-tools-available/

what you think about social media?

what you think about social media?

 

Although we all know that social media develop rapidly, it just seem somethings happen these years. In some elderly people's opinion, they know something about social media, but they are not really interested in reading that, or may even not believe that. Because they think sometimes the social media are just advertising what they want and what they can benefit from. However, anyway, social media do play an important role in our life now, which make our life more colourful and wonderful. :)  xxxxxx

 

 

 



RE: New video warns of online dangers

New video warns of online dangers

Tuesday, 03 September 2013

A short film on the perils of social media, created by brother and sister duo Samantha and Shane Asbury, is now being featured in a statewide cyber safety campaign.

The Victorian Coalition Government’s It’s There For Life campaign follows increasing reports from young people that posts and images on social networking sites, such as Facebook and Twitter have resulted in them missing out on jobs, being bullied and stalked or even breaking the law.

Minister for Youth Affairs Ryan Smith said the film creatively captured the issues around online posting.

“The Coalition Government is taking action to help young people protect their privacy and their reputation and the film is a great reminder of why it’s important to think twice before uploading photos or posting online,” Mr Smith said.

“We want young Victorians to have the best start, but if you've posted something inappropriate online there’s a chance a prospective employer may have found the post and made a judgement before they’ve even met you.”

With many more employers and recruitment agencies scanning online posts of potential candidates the video is part of a broader Coalition Government campaign letting young people know that whenever you post or share something online, it really is there for life.

Ms Asbury said the video was a useful tool in teaching young people about the possible consequences of using social media.

“As secondary school teachers, both Shane and I know that all kids, from year 1 to 12, have grown up with technology all around them and easy access to computers, tablets and smart phones,” Ms Asbury said.

“But we also realise young people don’t always understand that when they post something online, or when their friends do, it might have consequences down the track. You can’t take it back.”

To view the video and for more information about It’s There For Life, visit www.youthcentral.vic.gov.au/it4l

 

 

Reference:

http://www.premier.vic.gov.au/media-centre/media-releases/7757-new-video-warns-of-online-dangers.html

social media marketing plan

save to watch tomorrow~: http://www.youtube.com/watch?v=YtXp2lh00hg

http://en.wikipedia.org/wiki/Marketing